Creating Media
Students design and create their own counter-adverts challenging a deceptive or harmful media message. Covers counter advertising concepts, deconstruction examples, and practical campaign production.
Learning Outcomes
Outcome 1:
Define what a counter advert is.Deconstruct and discuss sample counter adverts.Create a counter advert.In today's lesson you will have the opportunity to challenge deceptive or harmful media messages by creating your own counter advert
Outcome 2:
Counter adverts are imitations of adverts that deliver more truthful or constructive messages using the same persuasion techniques as the original adverts
Outcome 3:
By creating counter adverts, you can apply media literacy skills and creativity to communicate positive, hu
What's included
A quick look at the classroom-ready resources that come with this lesson.
About the Organisation
Bounce Forward is a registered charity on a mission to transform how we think about mental health, shifting the narrative from deficit and crisis to strength, prevention, and psychological fitness. They create evidence-based programmes, curricula, and training that give young people, school staff, and the adults around children the knowledge, language, and daily habits to build genuine mental resilience. From whole-staff training to five-year school curricula, everything they do is practical, grounded in science, and designed to make a lasting difference not just in the moment, but across a lifetime.