Media Influences: Creating Media
Students design and create their own counter-adverts challenging a deceptive or harmful media message. Covers counter advertising concepts, deconstruction examples, and practical campaign production.
Learning Outcomes
Outcome 1:
Define what a counter advert is.Deconstruct and discuss sample counter adverts.Create a counter advert.In today's lesson you will have the opportunity to challenge deceptive or harmful media messages by creating your own counter advert
Outcome 2:
Counter adverts are imitations of adverts that deliver more truthful or constructive messages using the same persuasion techniques as the original adverts
Outcome 3:
By creating counter adverts, you can apply media literacy skills and creativity to communicate positive, hu
What's included
A quick look at the classroom-ready resources that come with this lesson.
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About the Organisation
Bounce Forward is the UK’s psychological-fitness charity.
We help children and young people — and the adults and environments around them — develop the understanding, skills and shared language to regulate, recover and adapt through challenge, change and everyday life.
Our work brings together mental resilience and emotional wellbeing, shifting the focus upstream: building capability before crisis, rather than waiting for something to go wrong. We translate evidence from psychology, resilience research, cognitive behavioural approaches and positive psychology into practical learning that can be taught, modelled and used in real life.
From evidence-informed curricula and staff development to family support and whole-community approaches, our work recognises that young people do not develop in isolation. What happens around a young person shapes what becomes possible within them.
Everything we create is practical, grounded in evidence and designed to build something that lasts — psychologically fit people and communities, better prepared to meet life.