Media Navigator Introduction to Media Literacy & Social Media
This is the first lesson of the Social Media Investigated: Media Navigator module — a media literacy programme for Year 7. The lesson establishes a Safe Learning Agreement, introduces the concept of media literacy (access, analyse, create), and gives students practical experience deconstructing an advertisement (Kia Exercising Hamsters) to identify text, subtext, and target audience.
Learning Outcomes
Outcome 1:
Define media literacy.
Outcome 2:
Explain media literacy concepts.
Outcome 3:
Identify text and subtext in media examples.
Outcome 4:
Recognise the characteristics of social media versus traditional media.
What's included
A quick look at the classroom-ready resources that come with this lesson.
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About the Organisation
Bounce Forward is a registered charity on a mission to transform how we think about mental health, shifting the narrative from deficit and crisis to strength, prevention, and psychological fitness. They create evidence-based programmes, curricula, and training that give young people, school staff, and the adults around children the knowledge, language, and daily habits to build genuine mental resilience. From whole-staff training to five-year school curricula, everything they do is practical, grounded in science, and designed to make a lasting difference not just in the moment, but across a lifetime.